Free Downloadable Marketing Resume Templates and Expert Writing Tips

9 Marketing Resume Examples

The best way to organize your resume to display your unique talents is by using a resume format. There are three resume formats you can use to write your resume: chronological, combination and functional. These three formats are designed to highlight your strengths and downplay your disadvantages.

We have prepared examples for various marketing positions so you can learn how to approach each resume format.

Chronological Resume

The chronological resume prioritizes work experience and is perfect for professionals who have over a decade long career. The work history section takes center stage with this format, so you should mention plenty of accomplishments and mention how you’ve gained skills along the way to show an impressive career progression.

We have taken three marketing positions to demonstrate how to execute a chronological resume.

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  1. Account manager, third party collaboration: Account managers are entrusted with maintaining communication between a company and its customers. On a chronological resume, you'll want to list all the jobs relevant to the position and accompany them with achievements such as anticipating client needs for increased client satisfaction.
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  2. Media buyer: As an accomplished media buyer in media booking management needs to maintain effective relationships with media sales professionals, a chronological resume is ideal to showcase your capabilities. Use this space for skills such as target audience analysis and media space purchase to highlight your expertise with data and numbers.
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  3. Media planning assistant: Media planning assistants work with media planners to build strategies and provide advertising recommendations. You can use this resume to showcase the responsibilities you have fulfilled in media planning and highlight skills acquired, such as expertise in print and digital media, budget management and social media.

Combination Resume

The combination resume is a blend of chronological and functional formats ­­— resulting in a resume with an equally balanced focus on experience and skills. It allows candidates to display their strong skill set and support them with relevant work experience and quantifiable achievements. This format is particularly beneficial for career chargers, applicants returning to the workforce after a break and candidates applying for a higher position.

Suppose you are a marketing assistant with the required educational qualification, strong skills and a few years of relevant experience. If you want to apply to a brand manager position, in that case, a combination resume is a great way to convey you’re prepared to take on these new responsibilities.

Let’s go through three examples of positions where you can use the combination resume:

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  1. Marketing manager: A marketing manager overlooks the performance of all brands or products on the market and manages the marketing team. Focus on skills such as client communication and public relations, and move on to your work experience and the tasks fulfilled to show the impact of your skills.
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  2. Media assistant: A media assistant's responsibilities are providing administrative support, establishing and maintaining communication with media clients, and helping with projects. Here, Lois Rodriguez used this resume to highlight her skills right at the beginning of her resume and then mentioned job titles like the executive assistant post to showcase management skills.
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  3. Product manager: A few responsibilities every product manager has to fulfill are understanding customer needs and monitoring market trends. Ana Ward effectively displayed skills relevant to the product manager position and showcased her experiences as a graphic designing intern and marketing representative in this elegant combination resume.

Functional Resume

Choosing a functional resume is an excellent approach for students, recent graduates or candidates with little to no relevant work experience. This is because this resume format offers the opportunity to focus on skills acquired through training and education.

Although a very practical format for certain candidates, functional resumes are not a favorite for most recruiters. Also, due to the absence of a comprehensive work history, recruitment tools like the applicant tracking system (ATS) fail to scan functional resumes properly.

To increase your functional resume’s relevance, focus on the right keywords, add certifications or internships to compensate for your limited work history, and keep the template simple.

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  1. Brand manager - influencer relations: Showcase your analytical, management and collaboration skills on a functional resume when applying for a brand manager position. Here, Melanie Brady has used the functional format effectively by focusing on various accomplishments within each skill, shifting the focus away from her limited work experience.
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  2. Creator marketing lead: If you are eager to make a career in marketing content creation, you should have the ability to analyze data, develop marketing plans and have excellent writing skills. On this functional resume, Marty Lambert has focused on sales and marketing expertise, product knowledge and communication skills to prove he has the knowledge to perform efficiently.
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  3. Digital marketing strategist: If you want to apply to a digital marketing strategist role but have no previous experience in this position, focus on your data analysis skills, your ability to stay on top of trends and knowledge of content creation. This is precisely what Claire Shaw has done on her resume to compensate for her lack of experience as a digital marketing strategist.